10 Top Salesforce Alternatives to Use in 2024

Salesforce might be the industry Goliath, but it’s not the only game in town.

In 2024, a vibrant landscape of salesforce alternatives provides businesses of all sizes with powerful customer relationship management (CRM) solutions tailored to their unique needs.

Whether you’re a bootstrapped startup or a multinational enterprise, finding the perfect CRM fit is crucial for boosting sales, nurturing customer relationships, and driving sustainable growth.

But with so many options, navigating the world of CRM alternatives can feel overwhelming. Worry not, intrepid business explorer!

This comprehensive guide dives deep into the top 10 Salesforce alternatives to consider in 2024.

We’ll unpack their key features, pricing models, and strengths to help you identify the CRM champion that empowers your sales team and delights your customers.

What is Salesforce?

Imagine having all your customer information in one place, like a giant rolodex that everyone in your team can access. That’s what Salesforce is! It’s a cloud-based platform that helps businesses connect with their customers in a whole new way.

Think of it as your virtual headquarters for all things customer-related. No more digging through emails or spreadsheets to find a phone number. With Salesforce, you can keep track of customer interactions, sales data, and even leads all in one place.

But Salesforce isn’t just about keeping things organized. It’s also about making your team’s life easier. With built-in automations and personalized workflows, you can say goodbye to repetitive tasks and focus on what really matters: building relationships with your customers.

And don’t worry, if Salesforce isn’t quite your style, there are plenty of other CRM (Customer Relationship Management) options out there. We’ll cover some of the best ones in this article.

Our top picks for 2024

1. Monday Sales CRM

Monday Sales CRM emerges as our top choice in the list of Top Salesforce alternatives.

Forget clunky CRM software that makes you feel like a robot. Monday sales CRM is different.

Think of it as your team’s visual command center, where managing customer relationships is actually fun. It’s super flexible, letting you build custom automations like tiny robots that handle the boring stuff, freeing you up to focus on what matters: closing deals.


Image by Monday.com

Each stage of your sales pipeline is laid out clear as day, so everyone knows exactly what needs to happen next.

Plus, collaboration is a breeze because the interface is so friendly, your grandma could learn it. So, ditch the spreadsheets and ditch the frustration. Monday sales CRM is the breath of fresh air your sales team needs to thrive.

Standout Features

  • Say goodbye to inbox chaos! Sync your Gmail and Outlook with Monday and keep all customer communication in one organized place. No more searching through endless threads – just focused conversations at your fingertips.
  • New lead, no sweat! Capture new leads and import existing ones with ease. Then, watch them magically transform into deals on a visual board. See exactly where each lead is in the pipeline, from “hello” to “closed won.” It’s like your own little customer journey map, right there on your screen.
  • See everything, celebrate everything. Track your team’s performance and sales in a clear, personalized dashboard. Generate reports in seconds to identify trends and see what’s working. Everyone gets real-time updates, so success feels like a team win.
  • The office is wherever you are. With the Monday Sales CRM mobile app, sales reps can log calls, access contacts, and track activity on the go. Stay connected, close deals, and keep the momentum going, even when you’re out and about.
  • Forget crystal balls, use sales forecasting! Generate clear reports that show the probability of closing deals versus your actual sales numbers. No more flying blind – make informed decisions and celebrate realistic goals.

Customer Ratings



  • Free: $0 and free forever
  • Basic: From $8 per user/ month
  • Standard: From $10 per user/ month
  • Pro: From $16 per user/ month
  • Enterprise: Contact Sales for a customized quote

2. Hubspot CRM

It’s practically the Oprah of all things sales, marketing, and customer service. They’ve got all the tools you need to rock your business, and their Sales Hub is like the Beyoncé of the bunch.


Image by Hubspot

Imagine a world where your sales team is laser-focused and closing deals like nobody’s business. Where leads dance their way down your pipeline, and every customer feels like a VIP. That’s the HubSpot Sales Hub magic. ✨

Standout Features

  • Say goodbye to lukewarm leads! HubSpot’s tools help you identify hot prospects and nurture them into loyal customers. Imagine a magic magnet for attracting the right leads and guiding them seamlessly through your sales funnel.
  • Forget crafting emails from scratch. HubSpot’s library of pre-written templates takes the guesswork out of outreach. Track who opens, clicks, and replies, so you can focus on closing deals, not composing sentences.
  • Need a little extra sales mojo? HubSpot’s AI assistant is your secret weapon. It automates repetitive tasks, predicts outcomes, and suggests next steps, making your sales process run like a well-oiled machine.

Customer Ratings


  • Professional: From $1,600/month, billed annually.
  • Enterprise: From $5,000/month, billed annually.

3. Zoho CRM

Zoho CRM takes the third spot in the list of top salesforce alternatives.


Image by Zoho

This cloud-based CRM platform isn’t your average one-size-fits-none monster. It’s like a magical toolbox overflowing with features designed to fit any business, big or small.

Imagine having analytics that give you X-ray vision into your sales pipeline, marketing tools that turn leads into loyal fans, and integrations that connect everything like clockwork.

But the best part? You get to build your own personalized CRM puzzle. Zoho gives you all the pieces and lets you arrange them however you like to create a solution that’s exactly right for your business.

Whether you’re a scrappy startup or a seasoned enterprise, Zoho CRM helps you streamline your processes, boost your sales, and make your customers do a happy dance.

So ditch the duct tape and messy spreadsheets. With Zoho CRM, you can finally build a beautiful, powerful business puzzle that clicks in all the right places.

Standout Features

  • Stop guessing, start knowing! Zoho’s advanced analytics turn your sales data into crystal-clear insights. See what’s working, what’s not, and make informed decisions that drive real results. Think of it as your own personal business brain trust, powered by numbers.
  • Apptastic! Don’t let siloed software slow you down. Zoho integrates with over 800 apps, so your favorite tools become part of your CRM powerhouse. Marketing, accounting, project management? Connect them all and enjoy seamless workflow without the tech headaches.
  • Time is money, so let Zoho automate the rest! Streamline tasks like lead management, contact organization, and deal tracking with powerful sales force automation tools. Free up your team to focus on what they do best: closing deals and building relationships.

Customer Ratings


  • Standard: From $14 per user/ month, billed annually
  • Professional: From $23 per user/ month, billed annually
  • Enterprise: From $40 per user/ month, billed annually
  • Ultimate: From $52 per user/ month, billed annually

4. Pipedrive

Pipedrive is a sales-focused customer relationship management (CRM) platform designed to simplify your sales process and boost team performance.


Image by Pipedrive

Here’s what you can expect:

  • Build pipelines that mirror your unique sales stages, making it easy to track every deal’s progress. No more messy spreadsheets or lost leads!
  • Pipedrive boasts a clean and intuitive interface, making it effortless for your team to track deals, update statuses, and access key information.
  • Communicate with leads and customers directly within Pipedrive, saving time and keeping all interactions organized.
  • Gain valuable insights into your sales performance through built-in analytics and reports. Identify bottlenecks, optimize your strategy, and close more deals.
  • Share pipelines, reports, and goals with your team for better visibility and collaborative decision-making. Keep everyone on the same page and boost teamwork.

Standout Features

  • Forget waiting by the phone! Pipedrive’s built-in lead generation chatbot keeps your website buzzing with 24/7 visitor interaction. Capture leads while they’re hot, answer questions, and qualify prospects – all without you lifting a finger (except to close the deal later, of course).
  • Repetitive tasks? Not on Pipedrive’s watch! Automate things like email follow-ups, data entry, and scheduling tasks, freeing up your team to focus on the human touch. Think of it as your own personal robot army, tirelessly handling the admin drudgery behind the scenes.
  • Knowledge is power, and Pipedrive puts it on a silver platter. Custom reports, insightful dashboards, and personalized KPIs reveal exactly how your sales engine is humming. Track performance, identify trends, and make data-driven decisions that steer your pipeline straight to success.

Customer Ratings


  • Essential: From $9.90 per user/ month, billed annually
  • Advanced: From $19.90 per user/ month, billed annually
  • Professional: From $39.90 per user/ month, billed annually
  • Power: From $49.90 per user/ month, billed annually
  • Enterprise: From $59.90 per user/ month, billed annually

5. Freshsales

Think of Freshsales as your all-in-one command center for sales, marketing, and support. It’s the brainchild of Freshworks, a suite of tools designed to make businesses like yours shine.


Image by Freshworks

Imagine ditching clunky silos and scattered data. Freshsales gives you a 360-degree view of your customers, from their first email to their latest support ticket. It provides your business with X-ray vision!

Standout Features

  • Forget crystal balls, meet Freddy AI! Freshsales’ built-in AI assistant gives you data-driven insights into deal predictions and helps you prioritize the hottest prospects. Imagine having your own sales brain trust, whispering strategies and pinpointing the high-potential leads for you to focus on.
  • Repetitive tasks? Powerful workflows and automated sales sequences handle the day-to-day grind, freeing you and your team to focus on closing deals and building relationships. Think of it as your own robot army, tirelessly pushing paper while you build the sales empire.
  • Ditch the one-size-fits-all! Freshsales lets you customize sales activities, layouts, and dashboards to match your unique workflow. Imagine a CRM that bends to your needs, not the other way around. Think of it as your personal sales canvas, where you can paint a masterpiece of efficiency and growth.

Customer Ratings


  • Free: $0 for upto 3 users
  • Growth: From $15 per user/ month, billed annually
  • Pro From $39 per user/ month, billed annually
  • Enterprise: From $69 per user/ month, billed annually

6. Zendesk Sell

This sales automation and CRM platform from the Zendesk family keeps your pipeline crystal clear, showing you exactly where each lead is and how close they are to becoming a happy customer.

Image by Zendesk Sell

Say goodbye to guesswork and hello to a crystal-clear sales journey, courtesy of one of the many powerful Salesforce alternatives available. Let the leads flow and the deals close with ease!

With Zendesk Sell, your team can:

  • Track every lead and deal in real-time, from first contact to closed sale. Think panoramic views from the mountaintop! ️
  • Automate repetitive tasks like sending emails and scheduling follow-ups, freeing up your team to focus on building relationships and closing deals. Ditch the shoveling and enjoy the scenery!
  • Get valuable insights into your pipeline with powerful analytics, so you can identify bottlenecks and optimize your sales strategy. Turn every lead into a summit victory!

So, if you’re tired of navigating a blurry sales journey, take a hike with Zendesk Sell. Get ready for smoother roads, better views, and a whole lot more gold at the end!

Standout Features

  • Ditch the inbox avalanche! Zendesk Sell integrates seamlessly with your existing email like Gmail and Outlook. Communicate effortlessly with leads and keep all conversations streamlined in one place. No more switching tabs or searching for lost threads – just smooth sailing from hello to deal closed.
  • Every lead is a puzzle waiting to be solved. Zendesk Sell gives you a complete picture, gathering essential insights and customer history in one central view. See what they’re interested in, how they interact, and what makes them tick. Knowledge is power, and Zendesk empowers you to use it.
  • Forget crystal balls, embrace accurate forecasting! Zendesk Sell’s advanced pipeline insights let you track leads and deals with laser precision. Visualize your sales journey, predict closing probabilities, and make data-driven decisions that turn prospects into loyal customers.

Customer Ratings


  • Suite Team: $55 per user/ month, billed annually
  • Suite Growth: From $89 per user/ month, billed annually
  • Suite Professional: From $115 per user/ month, billed annually
  • Suite Enterprise: Contact Sales for a customized quote

7. Salesflare

Salesflare is an intelligent CRM built for small and medium-sized businesses looking to streamline their B2B sales process.

Image by Salesflare

Imagine a helpful assistant constantly nudging you with personalized reminders, automating tedious tasks, and ensuring no lead slips through the cracks.

Here’s what makes Salesflare unique:

  • Forget manual data entry and repetitive follow-ups. Salesflare takes care of the basics, freeing you to focus on building relationships and closing deals.
  • Easily track where every prospect stands in your sales cycle with customizable pipelines that reveal upcoming tasks and keep your team in sync.
  • Salesflare’s user-friendly interface makes it accessible to everyone on your team, even those with limited technical expertise.
  • Built specifically for B2B sales, Salesflare understands the unique challenges and complexities of your industry, offering relevant features and insights.

Standout Features

  • No more tedious data entry! Salesflare automatically pulls in publicly available information to enrich your contact and account profiles. Imagine pre-filled fields about companies, locations, even social media connections – saving you time for the good stuff: building relationships.
  • Forget the sticky notes! Salesflare sets automated reminders to follow up with leads, add missing data, or reply to emails you might have missed. Think of it as your trusty sidekick, gently nudging you to stay on top of every interaction.
  • Collaboration made easy! Share all team communications with a customer in one place. Imagine seamless visibility into conversations, notes, and documents, ensuring everyone’s on the same page and no customer slips through the cracks.

Customer Ratings


  • Growth: From $29 per user/ month, billed annually
  • Pro: From $49 per user/ month, billed annually
  • Enterprise: From $99 per user/ month, billed annually

8. Keap

Next in the list of top salesforce alternatives we have Keap.

Imagine juggling sales, marketing, and customer management all while riding a unicycle on a tightrope. Sound overwhelming?

Keap is here to replace that wobbly act with a sleek, all-in-one platform that helps small businesses like yours thrive.

Image by Keap

Think of Keap as your personal growth engine:

  • Organize contact information, track sales pipelines, and nurture leads with ease. No more scattered spreadsheets or sticky notes!
  • Craft automated email campaigns, schedule social media posts, and manage your website leads on autopilot.
  • Keep everything in one place – customer data, marketing tools, sales reports – for effortless collaboration and streamlined workflows

Standout Features

  • Forget sifting through spreadsheets! Keap helps you collect and organize new leads and customer records effortlessly. Imagine streamlined lead capture forms, automatic data entry, and a central hub for all your contacts.
  • Ditch the mundane tasks! Keap’s personalized automations handle follow-ups, emails, and repetitive processes, freeing you and your team to focus on building relationships and closing deals. Think of it as your tireless assistant, keeping the gears turning while you steer the ship.
  • Lost in spreadsheets? Keap brings everything into one unified view. Visualize your sales pipeline, track progress, and analyze leads, all through crystal-clear dashboards and reporting tools. Imagine a panoramic view of your sales engine, guiding you towards optimal performance.

Customer Ratings


  • Pro: From $159 / month, billed annually (1500 contacts)
  • Max: From $229 / month, billed annually (2500 contacts)
  • Ultimate: From $279 / month, billed annually (2500 contacts)

9. ActiveCampaign

If you’re feeling trapped in a stale CRM routine, ActiveCampaign might be the a perfect choice as one of the top Salesforce alternatives you’ve been dreaming of!

Image by ActiveCampaign

Think of it as the Swiss Army Knife of customer experience automation, cutting through complexity and uniting your marketing, sales, and e-commerce under one powerful platform.

But unlike Salesforce’s “one size fits all” approach, ActiveCampaign offers flexible options. Its Sales product operates as a standalone CRM, giving you dedicated sales tools without the baggage of unnecessary features. Imagine a streamlined dashboard focused on what matters most: closing deals.

So, what makes ActiveCampaign a compelling Salesforce alternative for marketing-focused businesses?

Engage customers across the entire lifecycle: Nurture leads with personalized email campaigns, automate follow-ups, and convert prospects into loyal customers – all within ActiveCampaign’s intuitive interface.

Think of it as building bridges across your customer journey, fostering deeper relationships and boosting retention.

Standout Features

  • Tasks on autopilot! ActiveCampaign’s automations manage contacts, score leads, and monitor deals, tasks, and pipelines like clockwork. Imagine emails that send themselves, leads scored automatically, and a constant pulse on your sales engine – all without lifting a finger.
  • No more sales in the dark! ActiveCampaign’s robust reporting tools shed light on individual and team performance. Imagine crystal-clear dashboards, customizable reports, and insights that pinpoint strengths and weaknesses, leading to data-driven strategies and surefire success.
  • Ditch the shotgun approach! ActiveCampaign’s segmentation tools and prospect win probability scores help you zero in on the right leads. Imagine laser-targeting your efforts towards qualified prospects, nurturing them with personalized campaigns, and closing deals with pinpoint accuracy.

Customer Ratings


  • Plus: From $19 / month, billed annually
  • Professional: From $49 / month, billed annually
  • Enterprise: From $99 / month, billed annually

10. Nutshell

Ditch the stress and step into the sunshine with Nutshell, the last, but certainly not least, entry in our top 10 Salesforce alternatives.

Image by Nutshell

Imagine a CRM that’s as easy to use as your favorite online shopping app. Nutshell streamlines your B2B sales and marketing into one simple platform, perfect for small teams who want to close more deals without the complexity.

Think of it like your friendly neighborhood sales assistant, always there to help you:

  • Drag and drop deals through clear stages, making it easy to see where everything stands.
  • Let Nutshell handle repetitive tasks like emails and reminders, freeing you up to focus on building relationships and winning customers. ✨
  • No matter your plan, Nutshell’s friendly team is always there to answer your questions and keep you on track.

Standout Features

  • Forget rigid spreadsheets! Nutshell lets you flexibly manage your sales pipeline, track progress, and prioritize leads at a glance. Think of it as a visual roadmap guiding you to closing deals faster and easier.
  • No need for separate tools! Nutshell’s built-in marketing and email automations help you engage leads and nurture relationships like a pro. Schedule personalized emails, automate repetitive tasks, and say goodbye to chasing down conversions.
  • Ever wonder where your leads come from? Nutshell’s lead attribution tools crack the case. See exactly which sources and campaigns generate the hottest prospects, and focus your efforts on what actually works.

Customer Ratings


  • Foundation: $16 per user/ month, billed annually
  • Pro: $42 per user/ month, billed annually
  • Power AI: $52 per user/ month, billed annually
  • Enterprise: $67 per user/ month, billed annually

Choosing the Right Salesforce Alternatives

Tired of sifting through endless “best of” lists for Salesforce alternatives? Let’s cut to the chase! There’s no magic bullet, no one-size-fits-all CRM. Finding the ideal match for your team is all about understanding your specific needs.

Think of it like finding the perfect jeans. Sure, trendy skinny styles might be hot, but if you need room to move, they’ll just leave you frustrated. You need the right fit for your workflow, budget, and team size.

So, instead of chasing the latest fad, ask yourself some key questions:

  • What features are absolute must-haves? Lead tracking? Powerful reporting? Seamless integration with your tech stack?
  • What kind of data do you need to track? Customer interactions? Sales pipelines? Inventory levels?
  • Is ease of use crucial, or are your team tech wizards?
  • What’s your budget? Free trials are great, but sustainable tools are key.

Once you’ve got a clear picture of your needs, prioritize features that tick the boxes. Remember, the best CRM isn’t just software; it’s an extension of your sales team, empowering them to build lasting relationships and crush their goals.

This guide highlights some top contenders in the CRM arena, showcasing their strengths and standout features. Monday.com might be leading the pack for some, while another platform might be your perfect fit.

Don’t get swept away by marketing hype. Your CRM journey starts with introspection. Find the tool that complements your team, not the one everyone else is talking about. Embrace your uniqueness and unlock your business’s full potential in 2024.

In short:

Ditch the “best of” lists and focus on your specific needs.

Ask yourself key questions to prioritize features.

The perfect CRM is an extension of your team, not just software.

Embrace your uniqueness and find the tool that complements your workflow.

Happy CRM hunting!

For Further Reading:

Hello, I'm John Smith, and I'm passionate about sharing my thoughts and expertise through the written word. I'm a writer, explorer, and lifelong learner with a deep love for all things related to technology, travel and adventure. I've been fortunate to journey to various corners of the world, soaking in diverse cultures and experiences along the way. My aim is to transport readers to these places through my words, inspiring them to embark on their adventures and explore the beauty of our planet.

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